Spence Diamonds: Constantly Cut for Optimum Sparkle

Noticeably Better Diamonds, Obviously Better Prices

Harvard Business School calls it “vertical integration,” however back when they were inventing it, Doug Spence, founder of Spence Diamonds, and Sean Jones, CEO of Spence Diamonds, called it “looking for the headwaters of the Nile.”.

Yes, Doug Spence and Sean Jones felt they were explorers like Burton and Speke, or Stanley and Livingstone, as they permeated the dark jungle of diamond wholesalers, brokers, representatives and consortiums in search of the sought after “first look” position.

It took Doug and Sean 11 years to make the position that would allow them to deliver the world’s most stunning diamonds at the world’s most affordable price.

This is possible just since our Spence diamond purchasers are the first to see the newly-cut diamonds each day. Put five hundred professional diamond purchasers in a space filled with diamonds and they’ll all select precisely the exact same stones. The best diamonds go to the purchaser who gets “first look.”.

Here’s what it takes to win “first look”:. 1: Always, always, always do precisely what you stated you would do. This is exceptionally important when you’re asking authorization to examine, get and transfer gemstones worth $850,000 an ounce. Spence won acceptance into the inner circle in just 11 short years, a record.

2: Be able to pay completely right away. If you ask for even 24 hours to pay, the price goes up. Due to the high expense of diamonds, time is quite literally money in the diamond-cutting company. The more quickly a diamond cutting home earns for their freshly-cut diamonds, the quicker they can reinvest that money in rough diamond crystals that need to be cut and polished.

3: Have a diamond purchaser standing by at all times.

Spence is the only company willing to satisfy all 3 criteria.

Believe us, it isn’t really easy. We couldn’t do it either if we had to supply a huge chain of jewelry establishments in shopping malls. The majority of the huge chains have at least 400 locations. The greatest has nearly 2,000 establishments. The bureaucracy of these huge organizations - and the sheer volume of diamonds they need - makes it impossible for them to get diamonds like Spence Diamonds.

The Spence diamond purchaser gets first look at the freshly-cut diamonds each day, since Spence is the only company willing to provide a purchaser who can pay on the spot. The diamonds we leave behind are sold to brokers who sell them to wholesalers who sell them to dealers who sell them to business diamond purchasers who send them to their establishments around the world. And each of the middlemen who touches the diamond adds a little markup.



Spence eliminates all these middlemen so you can get first look diamonds at the lowest possible price. (Quality for quality, our price is normally 16 to 19 % better.).

Our numerous thousand prototype engagement rings are on display in each of our 7 brick-and-mortar display rooms. We ‘d have more than $112,000,000 invested in stock and the carrying costs would compel us to raise our rates if each of these was solid gold with real diamonds. We constructed a state-of -the-art production facility that allows us to produce jewelry on demand.

Harvard calls it “just-in-time stock ” and “best vertical integration.”.

We call it “low overhead” and “no middlemen.” Our clients win.

Diamond Cut— the most important of the 4Cs:. The brilliance of a diamond will be identified by its cut.

The science is incredible: light is collected with the table, then bounced from aspect to facet within the diamond as though it were in a residence of mirrors. When all the light converges in the heart of the stone, it radiates outward with the crown facets in a quiet surge of scintillation. Twinkle. Shimmer. Radiance. Cut. Cut. Cut. Every diamond cutter knows the best ways to do this. The geometry isn’t really a trick, so do not be misinformed by all the embellishment about “master cutters” and other such nonsense. The easy reason that 99.71 percent of all diamonds are cut incorrectly is since diamonds are sold by weight and at $850,000 an ounce, there is effective temptation to fudge the positioning of the facets so that the finished diamond will be heavier. The diamonds that are cut properly are the ones whose natural shape makes it possible for the diamond cutter to maximize their weight without misaligning any facets.

And now you comprehend why Doug Spence and Sean Jones made it their life’s work to accomplish “first look” position. The purchaser who gets “first look” at the freshly-cut diamonds will always select the ones whose natural shape made it possible for them to be cut for maximum brilliance. Which, gentle reader, is the pedigree of every Spence diamond.

Every Spence diamond is cut correctly - for maximum shimmer - since Spence diamond purchasers always get “first look.”.

Founded in 1978, Spence Diamonds has retail locations across Canada in Vancouver, Calgary, Edmonton and Toronto. Spence Diamonds’ special strategy to company allows its consumers to easily try on hundreds of various ring designs from their open jewelry showcases, in a relaxed and non-intimidating environment. With the company’s high degree of vertical integration, Spence Diamonds is proud to offer its consumers the best possible value and the industry’s most detailed warranty. More information on Spence Diamonds, Canada’s largest Canadian-owned diamond expert, can be found at spencediamonds.com.